Boston Globe stakes Election 2016 hopes on digital: 'Where do the people want it? On their phones. When do they want it? Now'

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The candidates in the 2016 Presidential election are going to have to woo millennials. So are the newspapers.

The Boston Globe has a secret weapon: James Pindell, the Globe's lead political reporter for the 2016 primaries

At 36, Pindell is no millennial, but with his digital savvy, he plays one on TV — and in the newspaper, the website, and on a host of social media sites. Pindell is the one-man-band who leads Ground Game, the Globe's effort to take real-time reporting and social media-friendly content to election coverage.

In addition to writing for the paper three times per week, Pindell is also posting to just about every major social network from his own phone, often multiple times per day. He Facebooks, tweets, and Instagrams. In addition to Pindell's daily social-media world tour, Ground Game has a presence on Medium and a daily newsletter. There's also the 1.3 million monthly visitors to BostonGlobe.com. Read more...

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