Follow Us
Are you suffering from garage fever, biker dudes? Itching to hit the open road on a throaty American-made motorcycle, hug the curves, catch some scenery, feel the horsepower?
Subzero temperatures and record snowfall have made that impossible in most of the country this endless winter. What’s a gearhead to do, except wait for the thaw?
That’s where virtual reality steps in, with executives from Minnesota-based Victory Motorcycles hatching a promotion that uses Oculus Rift to give motorcycle enthusiasts a trip to Sturgis without leaving a trade show floor.
The simulated ride through the Badlands comes complete with 3D, 360-degree images of Needles Highway, a famous stretch of desert road in South Dakota, throttle control, sound effects and a “tactile transducer” to recreate the vibrations of a speeding bike. Read more...
More about Marketing, Business, and Oculus
0 comments:
Post a Comment