Domino's wants your help to shame stores still using its old name

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Domino's franchisees have a new social media-induced headache thanks to an initiative from the corporate headquarters.

This week, the pizza chain changed its name from Domino's Pizza to Domino's because — as it insists — the brand is about so much more than pizza. To make sure that franchisees fall in line with the new naming, the company is asking fans to upload photos to Instagram that depict storefronts that are still sporting the old logo. The stores are run by franchisees, but some are also corporate-owned

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If you upload one such photo and use the hashtags #LogoInformants and #Sweeps before April 27, you'll be eligible to win free pizza for a year or a $10 Domino's gift card. The rules specify that Domino's has the right to refuse your entry if it thinks your photo is has been tampered with. Read more...

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