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The maker of the AK-47 assault rifle wants to be known as a kinder, gentler Russian arms manufacturer.
Kalashnikov Concern has embarked on an effort to rebrand itself as "protecting peace" through its production of armaments. To do so, the company has brought in a Russian marketing agency and added a new logo. "The modern image of the 'weapon of peace,'" is the Google-translated title of a press release about its rebranding.
Kalashnikov Concern now has two slogans. Its English version is "protecting peace." In Russian, the company's slogan more closely translates to "Weapons of Peace" or "Weapons of the World," depending on how the Russian word "mir" is used, according to Russia Today Read more...
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