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Why Apple's Choice of iPhone Venue Matters

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Apple's September event, where the company is expected to reveal the iPhone 6 and iWatch, will be held at the same venue where Steve Jobs first unveiled the Mac personal computer in 1984.


Apple meticulously manages every detail when it comes to product roll outs, even down to venue choice. So the selection of the Flint Center for the Performing Arts in Cupertino, California, raised more than a few eyebrows when the invitations for the Sept. 9 event went out on Thursday



A historic component is at work here. The Flint Center is a place where Apple might want to launch another groundbreaking device or twoIt could also mean that Apple wants to put on a bigger show with a bigger audience. Read more...


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