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Russian Airline Will Give $160,000 to the Person Who Writes Its New Jingle

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Aeroflot

Russia's state-run airline Aeroflot is offering big bucks for a new English-language jingle.


A request for proposals details what the airline is looking for, offering 5.8 million Russian rubles — just a bit less than $160,000 — for the winning composition.



The song must include the word "Aeroflot," must not include profanity, must be catchy and completely original, should have three verses and three choruses, and must not mention other brands. A Russian translation is also required.


In addition to the instrumental song, Aeroflot is asking for a lounge version and a Eurodance/dance-pop version that is energetic and upbeat. (So Aeroflot can be all up in the club.) Read more...


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