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Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media.
Overall, Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising
No. 3 on the list was Nokia, which spent $221 million, more than 15 times the amount it spent in 2012. Motorola came in at No. 4 with $189 million. BlackBerry (No. 5) spent $90 million, more than double the previous year's figure. HTC (No. 6) spent $76 million and LG (No. 7) invested $50 million. Read more...
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