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Most beauty ads are packed with so much Photoshop and fake eyelashes that the idea of any cosmetics brand asking a model to remove her makeup seems a little absurd. But for a brand that offers corrective cosmetics for people with tattoos and skin conditions, it makes perfect sense.
The high performance cosmetic brand isn't here to make you beautiful, but rather, you are beautiful. That's the message Dermablend is promoting in a campaign of inspirational ads called "Camo Confessions," in which consumers share their story of how the cosmetic lines helps them feel more comfortable with themselves Read more...
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