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The app-powered car service Uber kicked off April Fools' day with a unique promotion that simultaneously pokes fun at a long-standing New York City project and offers a sweet deal for those looking to try the service out
For one day only, Uber is offering rides up and down Second Avenue for just $2.50, as part of what it calls its U Train special, a deal that highlights the decades-long wait New Yorkers have endured for a subway service on Manhattan's far East Side
"This is an April Fools' joke, but the promotion is real," a spokesperson for Uber told Mashable. "This was another way to show how Uber is redefining transit, as the most reliable and affordable ride in town." Read more...
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