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The New York Times digital turnaround comes to Instagram

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In August 2014, Alexandra MacCallum took a new role on the New York Times masthead, charged with overseeing audience growth and engagement


Just three months earlier, the Times had endured one of the most tumultuous periods in its more than 160-year history. Executive editor Jill Abramson had been suddenly fired, followed by the leak of an internal report that had detailed the paper's struggles to keep up with digital trends.



Since then, the dust has settled enough for MacCallum to start kicking it up again


"The Innovation Report has made the newsroom unbelievably open to trying new things," MacCallum told Mashable. Read more...


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