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Over the next week, budding business moguls with “the next great idea” may be as plentiful in Austin, Texas, as barbecue rib joints. And those searching for investment money at the South by Southwest festival will need to hone their rapid-fire pitches and, in essence, sing for their supper.
Claustrophobes need not apply.
Two separate Shark Tank-inspired contests –- both taking place in faux elevators -– will give would-be CEOs a few scant minutes to bank some cash for their concepts. Coca-Cola’s Vitaminwater may dole out as much as $500,000 to 10 finalists of a program dubbed Project Hustle, and MasterCard promises $15,000 to one winner of its Priceless Elevator Pitch. Read more...
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