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Most offices have a base note of stale coffee, a hint of photocopier toner and a whiff of despair. What you smell can influence your mood, so it's a little bit crazy we don't pay more attention to the scent of our workplace
In Japan, it's not unusual for workplaces to use scent to revive or relax workers, depending on the time of day. A study from Japanese fragrance company Takasago recently showed that typos were reduced by more than 50% when a lemon scent was diffused into the air
Meanwhile, in the shopping world, companies have been offering "scent branding" for retail premises for years in order to enhance the "overall sensory customer experience" - a.k.a make us all spend more money Read more...
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