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While we might all have grown accustomed to the "teaser trailer" — a brief preview for an upcoming feature — the upcoming Jurassic World introduced us to the "trailer teaser." Released a mere two days before the full-length trailer for the dinosaur thriller, the 16-second clip revealed precisely nothing about the film, serving only as a hype machine for a trailer for a movie that won't be released until next June.
While building hype for a blockbuster movie is certainly nothing new, the drip of information about upcoming features is reaching a point of full saturation online. Not only do we have the return of Steven Spielberg's dinosaurs (featuring so-hot-right-now Chris Pratt), but the dynamic return of the Star Wars franchise has been met with a year full of casting announcements and impromptu set shots ferociously covered by entertainment blogs. Furthermore, the long-awaited World of Warcraft movie has barely given fans more than some cast shots and a closed-door screening of the trailer at Comic-Con Read more...
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