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For brick-and-mortar retailers, there wasn't much to celebrate about Black Friday, but Cyber Monday wasn't very merry, either. Sales rose just 8% on what is hailed as the biggest online shopping day of the year, which is less than the 13% to 15% expected jump, according to IBM.
The impetus for the perceived shortfall was a flurry of online deals leading up to Thanksgiving, the same phenomenon that put a dent in Black Friday offline earnings
Nevertheless, the five-day "Cyber Week," which lasts from Thanksgiving Day to Monday, set a new record. Sales increased 12.6%, according to IBM Digital Analytics Benchmark. Read more...
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