For British advertisers, Christmas is the Super Bowl

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And now for a good cry, courtesy of holiday advertising from the UK that covers a swath of the warm-and-fuzzy spectrum from family bonding to childlike wonder to unlikely friendships.

These commercials, many of them instant classics racking up huge YouTube numbers, are reaching worldwide, far beyond the local target consumer who might be lured into stores like Sainsbury’s or Tesco

That may be because the season brings out the best in London’s vaunted ad agencies, where executives work for more than half the year to one-up their competitors with memorable, sharable, big money, iconic spots. Sound like a familiar scenario, akin to a winter TV event in the U.S.? Read more...

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