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The camera follows the first batch of wheelchair racers as they speed through the streets of Manhattan, a few miles from the finish line of the New York Marathon. At the bottom of the screen, a caption sums up the sentiment of many viewers: "Damn they fast, 22 mi in less than 1 hr." Then the camera shifts to the thousands of runners making their way through Brooklyn, beneath a flashy logo on screen that says, simply, "Brooklyn."
This isn't your typical coverage of a sporting event from ESPN or NBC. Instead, it's a new kind of live broadcast — to use both of those words loosely — from Snapchat. Read more...
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