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Nielsen will begin tracking viewership of streaming networks like Netflix, Amazon Prime and Hulu beginning in December, dragging the secretive companies' ratings out into the open by using its home-based meters to listen in on TV audio, the Wall Street Journal reported Tuesday.
Netflix and its streaming rivals have never self-reported viewership, and despite reaching nearly half of American homes this year, were never tracked by Nielsen. Well, Nielsen figured it out — and without their consent.
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Nielsen, which still pulls much of its data from boxes connected to the TVs of several thousand "Nielsen families" across the nation, will use Shazam-like audio recognition via those boxes to track streams, the WSJ reported — at least those that come through television sets. Other than in the abstract, it seems views on mobile devices will remain in the abstract for now. Read more...
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