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Uber's latest round of scandals involving threats to smear journalists critical of the company didn't go over so well with journalists, but consumers are likely to shrug it off, branding experts say, even though the revelations show Uber has the ability to track them in real-time and to keep a tally of their activities
"I think people realize that when you're dealing with the Internet, nothing is 100% safe," says Ted Marzilli, CEO of YouGov's BrandIndex. Marzilli points out that consumers were fairly nonplussed by recent data breaches at Target and The Home Depot. Consumers are also used to sharing personal data with Facebook and Google in return for free services Read more...
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