InPowered Opens Platform to Push Popular Content to Native Ads

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InPowered wants you to trust advertisements by removing marketers from the equation

The company has opened up its platform for free starting Tuesday, allowing anyone to find popular articles written about products or brands and push those stories on social media

See also: This Infographic Explains What Native Advertising Is

This free service leads to inPowered's "paid amplification," which pushes the selected content to native ads and then tracks its success. The company has already accrued a variety of larger clients like Disney, AT&T and Chevrolet

The company is one of a group of companies, including Outbrain and Skyword, that have attracted clients that want to find and promote content instead of creating it. Read more...

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