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Comcast is reportedly in talks to acquire online advertising platform FreeWheel for around $320 million, as the television cable provider continues to bolster its online assets
FreeWheel allows online video content creators to serve ads alongside videos, and counts the likes of NBC Universal, Fox and ESPN among its clients. The news was first reported by TechCrunch . Comcast reps could not be reached for comment
While much smaller than its acquisition of Time Warner Cable, the move would give Comcast a valuable asset as it continues to build out its streaming business. Comcast already offers the X1, a streaming content box, and Streampix, a streaming movie service Read more...
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