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If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more.
Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market
Disney, Activision and Banana Republic are among the first companies to have autoplay videos featured on the Facebook-owned platform, according to Adweek .
Brands have already been producing videos on Instagram that are seen only by those who follow their corporate accounts. Now, Instagram is pushing ads into feeds.
Instagram added video in June 2013 and has been very deliberate about using that tool for advertising. CEO Kevin Systrom said in July that he had personally been reviewing every ad in hopes of setting a "high bar" for marketing on the serviceAdweek noted that the video ads put on Instagram have been highly scrutinized to ensure "they contain mostly fresh content, fit the vibe of the platform and are not simply repurposed TV/Web commercials." Read more...
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