Magazine Industry Bares All to Prove It Isn't Dead Yet

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Falling advertising revenue, fewer pages, lower circulation — for years, this has been the narrative for magazines as media analysts have continued to predict the industry's slow demise.

Those projections, argues Association of Magazine Media (MPA) CEO Mary Berner, are incomplete. To prove it, she's asking companies that are already under severe scrutiny to open up even more

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On Monday, the MPA released its first Magazine Media 360 Brand Audience Report. The data looks at audiences for 147 of the biggest magazine titles, using third party data to provide one of the most transparent looks at the magazine industry Read more...

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