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Nearly 20 Million Downloads Later, Dots Looks to Build a Gaming Franchise

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Patrick Moberg didn't set out to make the most addictive mobile game of 2013. He didn't set out to make a game at all.


Moberg's goal was just to experiment with different user interaction designs for Tapestry, a short story app from Betaworks, the incubator where he worked as a hacker-in-residence. Somewhere along the way, playing with different design elements, Moberg says he "sort of forgot the words." The short stories were replaced by something far more fundamental: dots. Thirty-six dots, to be exact.


He designed a simple 6X6 grid of colorful dots, which players connect in straight lines while pleasant noises play in the background and a timer counts down 60 seconds. The game felt like a throwback to Bejeweled or even Connect Four, but the design and mechanics were fresh. It was released for iPhone at the very end of April 2013 and quickly took off Read more...


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