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Glam Media, the blog network best known for sites like Foodie, Brash and Tend, is now the most recent Internet media company to pivot toward online video.
The company announced that it plans to launch 10 original online video series as well as a production studio that will generate everything from shorts to full-length films.
The company will also rebrand its broader business as Mode Media, while the name Glam will be retained as its standalone Internet publication focused on women's lifestyles.
Video, particularly original content, has become the must-have piece of the digital puzzle. Advertisers have proven willing to pay much more for online video space compared to typical display inventory like banner ads. Read more...
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