The CMO behind Equinox's bold and provocative ad campaign

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In today's rapidly developing digital world, it's hard to determine which innovations are truly worth paying attention to. As marketers are constantly trying to stay on the cutting edge, it's important to have a broad understanding of what is changing, and which trends are worth the investment

As part of a new series called Ask the CMO, Mashable spoke with Carlos Becil, CMO of Equinox, about how he envisions the marketing organization of the future, how he hires employees, how he pushes the envelope and measures the success of his team's marketing campaigns Read more...

Q&A with Carlos Becil, CMO of Equinox

More about Marketing, Business, Equinox, Supported, and Ask The Cmo