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Apple has a history of overshadowing entire tech industry events with the slightest gesture.
Year after year, Apple shuns the big technology trade shows — such as CES in Las Vegas in January, and the one going on right now in Barcelona, Mobile World Congress
In keeping with its "think different" philosophy, Apple has long refused to be seen as one of the tech pack — opting instead to announce its products and news on its own terms, micro-manage its launches, and suck the oxygen out of rival events.
Just two days before Mobile World Congress was due to start, Apple sent out invitations to an event on March 9. Although the only thing written on the invitation were the words "Spring forward," it is widely accepted that this event marks the formal launch of the Apple Watch. Read more...
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