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It's an ironclad rule of social media: If you launch it, the brands will come.
Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast exclusive, behind-the-scenes footage; others held spontaneous question-and-answer sessions with customers and fans
Others went straight for what works best on the Internet: puppies
In this particular case, brands had some practice first: the opportunity to test the live-video sharing waters with Meerkat, a similar application that launched a few weeks earlier and received tons of press. Ben Rubin, Meerkat's creator, has repeatedly said brands were very much on his mind when building the app — particularly the scheduling feature, which lets users alert followers to an upcoming broadcast Read more...
More about Twitter, Marketing, Business, Meerkat, and Periscope
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