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Political campaigns will have to rethink their online outreach tactics to potential voters ahead of the 2016 election, because Facebook is limiting the amount of user information available to third-party apps
In a way, the change will disrupt the disruptors. Campaigns will no longer have access to endless friend lists, making it more difficult for the groups to build a network of potential trusted voters
President Barack Obama's digital team for the 2012 reelection campaign was hailed as the most innovative of its time for its social media acumen, Twitter strategy and its app that collected voter data from Facebook. One million voters installed the Obama team's app, Social Organizing; then, each person was encouraged to share his or her Facebook friends list with the campaign. Many agreed, allowing the campaign to screen friend after friend against each person's voter file, helping the campaign determine which messages would resonate. This was effective because potential voters trusted their friends more than a campaign ad Read more...
More about Facebook, Democrats, Barack Obama, Data, and Campaigns
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