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This article is part of DBA , a new series on Mashable that features insights from leaders in entrepreneurship, venture capital and management.
You're going to make mistakes when you're a first-time founder. It might be renting out office space that’s too big (or too small), spending too much on holiday parties or hiring a sales team when your product isn't ready to be seen by the masses. But the biggest mistake I've seen founders make is being less than generous when it comes to investing in people.
Unless you're in manufacturing, your highest investment is always going to be people — salaries, benefits, recruiting, company events, the list goes on. And since it’s people who build and sell your product, and recruit others to do the same, you should heavily invest in their happiness and productivity. Instead of spending an exorbitant amount of money on office furniture, pull an Amazon.com (creating desks out of doors) and spend money where it matters — on the people sitting at those tables. Read more...
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